Bayer AG - Stockholders' Newsletter First Quarter 2007 - Bayer’s Communications Chief is “PR Professional of the Year”

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Bayer’s Communications Chief is
“PR Professional of the Year”

Heiner Springer, Head of Bayer AG Communications, at the award ceremony in Berlin.

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Heiner Springer, Head of Bayer AG Communications, at the award ceremony in Berlin.

Berlin. The Bayer Group’s Head of Communications, Heiner Springer, was recently chosen as “PR Professional of the Year 2006” and presented with the Gold Award of the German trade magazine PR Report at a ceremony in Berlin. According to the jury, the successful communication of the Schering acquisition, for which Bayer’s Head of Communication bore responsibility, was the culmination of several decades of experience in positions of responsibility in Group PR work and the result of having efficient structures, globally controlled processes and a flexible and high-performing team developed under Springer’s leadership. In addition to the prize for the “PR Professional of the Year,” other “PR Report Awards” were also presented at the ceremony. A total of 382 entries were received – more than ever before. Two Bayer projects made it to the finals: in the “Capital Market Communications” category, the announcement of Bayer’s planned takeover offer for Schering; and in the “Corporate Social Responsibility” category, the Environmental Envoys program run by Bayer and the United Nations Environment Programme (UNEP).